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About Me:
About Me:
I am an assistant professor at the UBC Sauder School of Business in the Marketing and Behavioural Science division. I am also a member of UBC's Centre for AI Decision-making and Action (CAIDA) and Rethinking the Right-of-Way (ReROW) research clusters.
Methodologically, I work on statistical/econometric methods and probabilistic machine learning methods for modeling consumer decision-making. Substantively, I study the implications of subscription-based business models.
My research has been published in Marketing Science, Manufacturing & Service Operations Management, and Psychological Science. I am in the top 0.5% of authors on SSRN by downloads. My work has been featured in news outlets such as the Wall Street Journal and New York Magazine.
I co-organize an interschool reading group on Bayesian methods and computation in marketing. Please see here if you're interested in joining!
My pronouns are they/them.
Curriculum Vitae:
Curriculum Vitae:
See my most current CV here.
Contact Info:
Contact Info:
Please see more information about my research, teaching, background/credentials, and other fun facts in the corresponding tabs.
See a profile the Sauder media team did on me here, or a short video interview here!
Interested in working with me as a research assistant, teaching assistant, or PhD student? Please consult the prospective students tab to see more information before contacting me.
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