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About Me:
About Me:
I am an assistant professor at the UBC Sauder School of Business in the Marketing and Behavioural Science division. I am also a member of UBC's Centre for AI Decision-making and Action (CAIDA) and Rethinking the Right-of-Way (ReROW) research clusters.
Methodologically, I work on statistical/econometric methods and probabilistic machine learning methods for modeling consumer decision-making. Substantively, I study the implications of subscription-based business models.
My research has been published in Marketing Science, Manufacturing & Service Operations Management, and Psychological Science. My papers have been downloaded over 10,000 times on SSRN. My work has been featured in news outlets such as the Wall Street Journal and New York Magazine.
I co-organize an interschool reading group on Bayesian methods and computation in marketing. Please see here if you're interested in joining!
My pronouns are they/them.
Curriculum Vitae:
Curriculum Vitae:
See my most current CV here.
Contact Info:
Contact Info:
Please see more information about my research, teaching, background/credentials, and other fun facts in the corresponding tabs.
See a profile the Sauder media team did on me here, or a short video interview here!
Interested in working with me as a research assistant, teaching assistant, or PhD student? Please consult the prospective students tab to see more information before contacting me.
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